Two sides, one transaction: how advertisers and landlords both win
A 146-second, 11-chapter walkthrough of the marketplace — what a DSP does, what an online ad platform gives an advertiser, what a location owner gets, how location-based services pull and push, and the pipeline that connects them.
What each side actually gets
The marketplace only works if both sides are better off than the phone-and-PDF way of selling out-of-home advertising.
Advertiser benefits
What will my budget buy?
Landlord benefits
What could my location earn?
From brief to proof of play
Nothing runs without consent
The location owner approves every campaign, can block entire categories and keeps protected slots for building notices.
Nothing plays without a record
Each device logs scheduled versus actual plays, completion, uptime and errors — the proof-of-play report an advertiser can audit.
Nothing is claimed without a label
Verified delivery, modelled exposure and measured engagement are reported separately, never blended into a single "views" number.
DSPs, ad platforms and where 3dNakedEye fits
The explainer sits inside a wider programmatic market. These three cards are the context a brand or a landlord usually asks about, in the same order the video covers them.
What a DSP actually is
A demand-side platform is the buying cockpit: an advertiser or agency sets budget, audience and goals, and the DSP decides which impressions to buy across many publishers and formats — display, video, CTV, audio and digital out-of-home. The Trade Desk is the reference independent DSP: it does not own inventory, so optimisation is not tilted towards its own media.
- Who buysBrands and agencies
- What it optimisesAudience and outcome
- InventoryBorrowed, not owned
What an online ad platform gives you
Self-service access to inventory, one workflow from creative to payment, data-driven targeting, automated scheduling and pacing, and measurement you can audit. Those are exactly the benefits the video walks through before it explains the two-sided twist.
- AccessSelf-service, no sales call
- SpeedLive in an afternoon
- ProofDevice-level play log
3dNakedEye: the two-sided marketplace first
Reproducing a full DSP on day one would be the wrong bet. 3dNakedEye starts as a self-service marketplace for verified screens and hologram displays, with landlords approving every campaign — and only then opens the API to programmatic demand with OpenRTB-compatible DOOH inventory.
- Phase 1–2Fixed price · share of voice
- Phase 3CPM · PMP · OpenRTB
- DifferentiationAI creative + hologram inventory
Third-party material on DSPs, programmatic and DOOH
Curated starting points rather than our own claims: official channels and industry guidance. Each card links to the source, and to a YouTube search for the topic so the reference keeps working even if a channel reorganises.
Put your location on the map — or your campaign on a screen
Both sides start from the same marketplace, with the same prices and the same proof.